Some transportable
media, if dropped or passed through certain magnetic fields,
may become corrupted or unusable. These files may have to be
copied or recreated by the client in order to be usable.
Some graphic
or business software applications should only be used for desktop
or low resolution creative or design work. A written specification
of the programs intended to be used for a project should be
agreed upon.
Programs such as PowerPoint
are difficult to use for high-end creative work. Additional
time and resources may be needed to repurpose these programs
for other than their specific use. It is customary in the industry
to charge for these services. Programs such as MS Word, WordPerfect
or Excel are essentially word processing or spreadsheet programs
and should not be used for sophisticated design or high resolution
printing or output work. They are not readily able to be used
for printing impositions and their font and image management
tools are limited.
Resolution: Different
image file resolutions are needed for proper use with different
media. All participants in the production workflow should be
aware of file sizes as delivered and expected with regards to
anticipated use.
A 72 dpi photographic
image will be acceptable for use on a video monitor or internet
uses.
A 150-dpi image will
be acceptable for use in a newspaper ad.
A 250-dpi image may be
acceptable for a magazine ad.
A 300 - 600 dpi image
may be acceptable for use in a traditional printed brochure
or outdoor billboard.
Enlargements:
A "high resolution file" remains high resolution only if it
is used at close to the same size in which it was created.
A 600 dpi scanned image
at 4" x 5" becomes 300 dpi if used at 8" x 10".
That image would "look better" if it had been scanned at 300
dpi for 8" x 10".
Some graphic
files, if not compressed properly for transmission, may output
only as text files.
Some graphic files
if compressed using the latest version of a compression program
may not expand or open if that latest version is not used by
the recipient of that file. Some compressions may also lose
data.
Designs or illustrations
created electronically can only be proofed properly by using
some form of high resolution output and proof devices.
Illustrations created
by Adobe Illustrator and similar programs can only be proved
for color accuracy and fidelity by outputting the file and creating
a high resolution digital or analog proof. Desktop or low resolution
proof or laser devices may not show accurate colors and details.
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